PHOTOSHOOT ART DIRECTION

 

Need assistance with photoshoot styling and art direction? Having several successful photoshoots for brands like adidas and Reebok under my belt, I have a good eye for what works and what doesn't.

 
Finka_Studio_working_shot.jpg

ADIDAS WOMEN'S LAYDOWNS

 

I created laydowns featuring adidas women's training products for a year-long social media campaign. For each laydown I also hand-lettered inspirational quotes, provided by the client. The creative was used throughout adidas social media channels as well as the women's homepage, some garnering 30K+ likes.

 

Client: adidas
Scope: Photoshoot Art Direction, Styling, Design, Hand-Lettering
Producer: Tracie Brackett
Roundhouse Agency

 
Screen Shot 2015-11-06 at 11.21.43 AM.jpg
Screen Shot 2015-08-05 at 3.57.59 PM.png
adi-2475_Women's_Bottoms_Photoshoot_August_Laydown.jpg
adi-2475_Womens_Training_Photoshoot_April_Laydown_002.jpg
adi-2475_Womens_Training_Photoshoot_May_Laydown_001.jpg
adi_2475_SS15_W_Training_Laydown_October.jpg
adi_2475_FW15_Womens_Training_July_Laydown.jpg
adi_2475_SS15_W_Training_Laydown_September.jpg
 

ADIDAS WOMEN'S MASTHEADS

 

To highlight new women's training bottoms throughout 2015, adidas needed updated monthly mastheads for their website. I created the chosen background concept, selected the models and poses, and directed the photoshoots.

 

Client: adidas
Scope: Photoshoot Art Direction, Design
Producer: Tracie Brackett
Roundhouse Agency

 
adi-2475_Womens_Training_Photoshoot_April_Masthead_001.jpg
adi-2475_Womens_Training_Photoshoot_November_Masthead.jpg
 

ADIDAS WOMEN'S TIGHTS

 

When adidas Global came to us for studio photography of eight women's tights, they needed to capture action shots in addition to poses and detail images on two tights. I art directed the studio session; coordinating the models and photographer to plan the poses, movement, and crops. The following is a small sample of the final selection.

 

Client: adidas
Scope: Photoshoot Art Direction
Producer: Tracie Brackett
Roundhouse Agency

 
adiSP_0032_Womens_Training_Bottoms-6201_R1.jpg
adiSP_0032_Womens_Training_Bottoms-6304_R1.jpg
adiSP_0032_Womens_Training_Bottoms-6419_R1.jpg
adiSP_0032_Womens_Training_Bottoms-0543_R1.jpg
adiSP_0032_Womens_Training_Bottoms-0565_R1.jpg