ROOT ELIXIRS: SODA WITH SPIRIT
Root Elixirs is a new company that makes delicious, natural, craft sodas to be enjoyed on their own or in cocktails. Dream client, right? They needed a logo and bottle labels for their first product line. Starting with getting to know their brand goals, values, and competition, I then created three visual directions that fit their needs. I worked with a copywriter to capture their chosen creative direction: mystical and enchanting, inspired by the "Elixir" part of their name.
Scope: Art Direction, Branding, Logo, Packaging/Labels
Copywriter: Lee Kimball
Producer: Lauren Murphy
Chosen moodboard sets the tone for the mystical direction.
Final logo encompasses the mysterious elixir feel.
Color is used to distinguish the three flavors on labels. Silver foil on the logo elevates the product.