ROOT ELIXIRS: SODA WITH SPIRIT

Root Elixirs is a new company that makes delicious, natural, craft sodas to be enjoyed on their own or in cocktails. Dream client, right? They needed a logo and bottle labels for their first product line. Starting with getting to know their brand goals, values, and competition, I then created three visual directions that fit their needs. I worked with a copywriter to capture their chosen creative direction: mystical and enchanting, inspired by the "Elixir" part of their name.

Scope: Art Direction, Branding, Logo, Packaging/Labels
Copywriter: Lee Kimball
Producer: Lauren Murphy
Roundhouse Agency

 
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Chosen moodboard sets the tone for the mystical direction.
 
 Final logo captures the mysterious elixir feel.
Final logo encompasses the mysterious elixir feel.
 
Root_Elixirs_Bottles.jpg
Color is used to distinguish the three flavors on labels. Silver foil on the logo elevates the product.
 
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Root_Elixirs_Bottle_Grapefruit_Jalapeno.jpg
Root_Elixirs_Bottle_Strawberry_Lavender.jpg
Root_Elixirs_Bottle_Copy.jpg
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